Entertainment Community Fund (Hollywood Arts Collective Project)

CEO Capital Projects

County Spending Category
3.4 Capital Projects
Federal Expenditure Category
Assistance to Impacted Nonprofit Organizations (Impacted or Disproportionately Impacted
Project Launch Date
02/01/2024
Anticipated End Date
12/31/2026
Interpretation Languages
  • Spanish

Project Contacts

Indicators & Metrics to Date

  • Number of Non-Profits Served
    0
  • Total Participants Served
    0
  • Number of Jobs Created
    0
  • Number of FTEs assigned/rehired for this program
    0
  • Solicit a construction contractor
    0
  • # of tenant spaces
    0
  • # of office spaces and meeting rooms
    0
  • # of Theater
    0
  • Obtain certificate of occupancy
    0

Target Populations

  • People with Disabilities
  • Individuals Experiencing Mental Health Disorders
  • Small Businesses
  • Low income artists

Project Description

In 2012, as part of an intensive strategic planning process to deepen our commitment to the Los Angeles creative community, the Fund conducted a needs assessment in partnership with the Department of Cultural Affairs of the City of Los Angeles. Affordable housing and workspace for artists emerged as urgent needs for performing arts professionals, who struggle with episodic employment, low income and insufficient access to vital healthcare services due to the inability to obtain affordable health insurance. The Hollywood Arts Collective was conceived and designed to address these needs. The project, constructed in two buildings, combines affordable housing with a neighborhood community arts center and is the first of its kind in Southern California. The Cicely Tyson Residential Building features 151 units of affordable housing, three resident gardens, a fitness room, with plans for a rehearsal studio for residents, as well as the new home for the Entertainment Community Fund Western Region Headquarters. The Rita Moreno Arts Building will be home to the 71-seat Glorya Kaufman Performing Arts Theater; LA Contemporary Exhibitions (LACE); Los Angeles County High School for the Arts (LACHSA) satellite campus for diverse young filmmakers; and the Entertainment Community Fund’s Rosenthal Family Foundation Training Center. The need for affordable housing within the entertainment community existed long before the COVID-19 pandemic, but it was significantly exacerbated by the industry's shutdown and the loss of income this workforce faced for nearly two years. Yet, even in times of crisis, the arts played a crucial role in helping the world navigate the challenges of the pandemic, offering connection, solace, and inspiration. Despite their contributions, many artists found it increasingly difficult to remain housed and access space to create new works while pursuing employment and independent income opportunities. The Hollywood Arts Collective is addressing this urgent need by providing co-located affordable housing, creative space, and supportive services, ensuring stability for this vital workforce. By doing so, it not only supports the individuals who fuel LA County’s creative economy—one of the region’s largest economic drivers—but also reinforces the essential role of the arts in times of hardship. The initiative prioritizes community engagement and outreach with low-income and BIPOC artists, ensuring a more equitable and sustainable future for the entertainment industry.

Goals & Objectives

Goal Description By the end of 2026, provide affordable and accessible living and artmaking spaces for LA County artists who were disproportionately affected by the COVID-19 pandemic, by constructing a new arts center to complete the Hollywood Arts Collective.

Objective Description By 09/29/2021, solicit contractor through local hiring practices to complete construction.

Activity Description
Indicators
# Type Name Baseline Target
14 Performance Solicit a construction contractor 1.00

Objective Description By 6/30/2026, complete construction.

Activity Description Achieve constructed facility including 4 tenant spaces and one theater on ground level, with offices and training center on second floor.
Indicators
# Type Name Baseline Target
1 Performance Number of Jobs Created 0.00 60.00
3 Program Outcome # of Theater 1.00
15 Program Outcome # of tenant spaces 4.00
17 Program Outcome # of office spaces and meeting rooms 12.00

Activity Description Close out the construction process and obtain the necessary permits for tenants and audiences to enter building.
Indicators
# Type Name Baseline Target
2 Program Outcome Obtain certificate of occupancy 1.00

Objective Description Upon opening The Rita Moreno Arts Building, we will provide free human services programs for the entertainment community; rent tenant spaces to LACE and LACHSA; provide short-term subsidized theater rentals to nonprofit local theater and dance companies; engage local audiences through arts events open to the public; and enhance the streetscape while bringing increased foot traffic to the neighborhood.

Activity Description Gallery tenants LACE and LACHSA will move in. Theater equipment will be installed. Building staff will be hired.
Indicators
# Type Name Baseline Target
11 Performance Number of FTEs assigned/rehired for this program 0.00 3.00

Activity Description The Entertainment Community Fund will provide its wide range of free services to artists and entertainment workers.
Indicators
# Type Name Baseline Target
13 Service Delivery Total Participants Served 4500.00 5000.00