Market Match

PUBLIC HEALTH

County Spending Category
2.5 Healthy Families
Federal Expenditure Category
Household Assistance: Food Programs
Project Launch Date
03/31/2022
Anticipated End Date
07/01/2023
Interpretation Languages
  • Spanish
  • Tagalog/Filipino
  • Mandarin
  • Cantonese
  • Hindi
Written Languages
  • Spanish

Project Contacts

Indicators & Metrics to Date

  • Total new LA County Market Match customers
    157735
  • Number of organizations distributing LA County Market Match
    11
  • Number of farmers’ markets/sites distributing LA County Market Match
    57
  • Total LA County Market Match distributed ($)
    1462659
  • Total LA County Market Match transactions
    157735

Target Populations

Project Description

Market Match is a healthy food incentive program which distributes funds to overcome financial barriers for low-income residents to buy fresh produce at farmers’ markets in LA County. Market Match is implemented in historically underserved, low-income communities to ensure equitable access to healthy food. Low-income, communities of color were disproportionately impacted by the Covid-19 public health emergency. These funds will be used to provide services to the same communities who are also disproportionately impacted by food insecurity. At an individual level, Market Match extends the purchasing power of nutrition assistance programs, such as the Supplemental Nutrition Assistance Program (SNAP), formerly known as Food Stamps, and known in California as CalFresh. CalFresh benefits are supplemental in nature, and LA County Health Survey data shows that low-income households still experience food insecurity while participating in CalFresh. CalFresh benefits appear to be insufficient to meet the needs of families facing food insecurity. The Market Match program provides on average $10 of matching funds for fruits and vegetables at participating farmers’ markets. This program is vital in supporting local farmers and businesses, promoting sustainable food systems and community food security. This funding will help to expand these nutrition incentive programs and ensure that CalFresh and other federally funded nutrition assistance program participants can purchase more healthy foods with their benefits. Researchers estimate that the federally funded incentive dollars at California farm-direct outlets led to an economic impact multiplier of 3.0 in the local economy. That means for every $1 of Market Match, an additional $3 is generated in the local economy. TRANCHE II - Tranche 2 will provide an extension of the program to complete an additional 35,000 ARP Market Match transactions in the highest and high-need communities impacted by the COVID-19 pandemic, and will be extended for an additional six months.

Goals & Objectives

Goal Description CalFresh and/or WIC participants that have experienced the greatest impact of COVID-19 pandemic will have increased economic and food security through at least 70,000 LA County Market Match nutrition incentive program transactions. TRANCHE II - An additional 35,000 LA County Market Match nutrition incentive transactions will be completed.

Objective Description LA County CalFresh and WIC recipients have increased access to the Market Match nutrition incentive program, thereby increasing purchasing power for healthy foods.

Activity Description Partner with at least 5 organizations to implement LA County Market Match.
Indicators
# Type Name Baseline Target
1 Program Outcome Number of organizations distributing LA County Market Match 0.00 5.00

Activity Description Implement LA County Market Match in at least 15 farmer's markets/sites in COVID-19 impacted communities, including three additional geographic areas not currently served by the Market Match program.
Indicators
# Type Name Baseline Target
1 Program Outcome Number of farmers’ markets/sites distributing LA County Market Match 0.00 15.00
2 Program Outcome Total LA County Market Match distributed ($) CalFresh recipients 0.00 0.00
3 Program Outcome Total LA County Market Match redeemed ($) - CalFresh recipients 0.00 0.00
4 Program Outcome Total LA County Market Match distributed ($) – WIC recipients 0.00 0.00
5 Program Outcome Total LA County WIC Market Match redeemed ($) – WIC recipients 0.00 0.00
6 Program Outcome Average LA County Market Match distributed per customer ($) 10.00 15.00
7 Program Outcome Total LA County Market Match distributed ($)
8 Program Outcome Total LA County Market Match distributed ($) 0.00 1519483.00

Activity Description Promote LA County Market Match in order to complete 70,000 transactions using locally-focused, branded outreach materials and partner with local media, social service agencies, and community-based organizations to distribute outreach materials. TRANCHE II - An additional 35,000 transactions will be completed.
Indicators
# Type Name Baseline Target
1 Program Outcome Total LA County Market Match new customers 0.00 0.00
2 Program Outcome Total LA County Market Match repeat customers 0.00 0.00
3 Program Outcome Total LA County Market Match CalFresh customers 0.00 0.00
4 Program Outcome Total number of recipients served 0.00 70000.00
5 Program Outcome Total LA County Market Match transactions 0.00 70000.00

Outcome Description 70,000 LA County Market Match nutrition incentive program transactions are completed. TRANCHE II - Additional 35,000 LA County nutrition incentives are completed.
Indicators
# Type Name Baseline Target
1 Program Outcome Total LA County Market Match transactions 0.00 70000.00