Food Assistance Awareness Campaign
PUBLIC SOCIAL SERVICES DEPT
2.7 Food Resources
Federal Expenditure CategoryHousehold Assistance: Food Programs
02/10/2023
Anticipated End Date12/05/2023
Supported Languages
- Cambodian (Khmer)
- Farsi
- Korean
- Tagalog/Filipino
- Mandarin
- Cantonese
- Vietnamese
- Japanese
Project Contacts
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Daniel Wheeler
Indicators & Metrics to Date
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Number of Households Served0
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Number of CBOs for targeted capacity building to improve outreach infrastructure0
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Number of Non-Profits Served0
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Number of Families/Households/Residents/Businesses Served0
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Number of Applicants Approved0
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Number of individuals of Asian descent approved for benefits0
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Number of individuals of Asian Pacific Islander descent approved for benefits0
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Number of individuals of LGBTQ+ audiences approved for benefits0
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Number of Grants Provided0
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Number of marketing materials developed to promote the campaign0
Target Populations
- People Experiencing Homelessness
Project Description
The Department of Public Social Services administers one of the largest food programs in Los Angeles County. During the COVID-19 pandemic, many communities of need, especially those identified in the highest needs areas of LA County have struggled with long-term lack of regular access to nutritious foods. Food insecurity places people at an increased risks for diet-related diseases like hypertension and diabetes. And according to food experts, the pandemic exacerbated food insecurity across the board, especially for Asian, Asian Pacific Islanders (API), Seniors and LGBTQ+ communities. This project will help these communities most impacted by the pandemic apply for and access public benefits and services through the CalFresh program. Targeting the outreach to these populations will increase accessibility of services through demonstration to encourage other residents to sign-up for benefits. Outreach to these populations and working with community-based organizations with unique information on the customers that they serve and utilize unique data to encourage individuals from these high-need populations to apply for CalFresh benefits. Hard to serve populations are less likely to access to these benefits and this program through direct outreach and more likely to benefit from this project through the use of trusted messengers/partners. This outreach effort will increase utilization of these benefits and will reduce food insecurity resulting from the pandemic. Grant framework: Dept will disburse a $20,000 grant to twenty-five (25) CBOs and consume $500,000 ARP budget. Includes, four (4) installments over 12-months. Payment 1 (startup advance) will be $6,000 to each CBO. Payments 2, 3 & 4 on a fixed installment schedule in equal amounts to consume the balance. Project team will synchronize payments with QBR schedule for better account management. The installment plan is an incentive strategy for continued engagement w/DPSS.
Goals & Objectives
Indicators
# | Type | Name | Baseline | Target |
---|---|---|---|---|
3 | Performance | Number of individuals of Asian descent approved for benefits | 1000.00 | |
5 | Performance | Number of individuals of LGBTQ+ audiences approved for benefits | 1000.00 |
Indicators
# | Type | Name | Baseline | Target |
---|---|---|---|---|
2 | Performance | Number of Applicants Approved | 3000.00 |
Indicators
# | Type | Name | Baseline | Target |
---|---|---|---|---|
1 | Program Outcome | Number of CBOs for targeted capacity building to improve outreach infrastructure | 1.00 | 25.00 |
2 | Service Delivery | Number of Grants Provided | 1.00 | 25.00 |
Indicators
# | Type | Name | Baseline | Target |
---|---|---|---|---|
1 | Performance | Number of Applicants Approved | 1.00 | 3000.00 |
Indicators
# | Type | Name | Baseline | Target |
---|---|---|---|---|
2 | Performance | Number of marketing materials developed to promote the campaign | 1.00 | 1.00 |
Indicators
# | Type | Name | Baseline | Target |
---|---|---|---|---|
1 | Number of Households Served | 3000.00 |